Celebrity Endorsement Deals with Insane Payouts


The most lucrative celebrity endorsements pay the world’s biggest stars more money than they make from their movies, concerts, shows, or appearances on the field – and could become an even more important source of income in times of social distancing.

From infomercials and soft drink ads to lines of sneakers and fragrances, the stars of this generation know they’ve made it the minute the companies call. Click through to find out which ones Celebrity Endorsement Offers were worth the most.

Last updated: September 17, 2020

Kylie Jenner: Puma, $ 1 million

In 2016, the Daily Mail reported that then-18-year-old – and very wealthy – Kylie Jenner signed a $ 1 million deal to serve as a brand ambassador for Puma. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Shortly thereafter, Jenner released her Puma Fierce line.

Penelope Cruz: L’Oreal, $ 2 million a year

Actress Penelope Cruz makes $ 2 million a year for her position as spokeswoman for L’Oreal, according to a report by CBS News. She starred in a number of Natural Match hair color commercials.

Lisa Rinna: Hang out, $ 2 million

In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna paid a full $ 2 million for a single ad for Depend adult diapers. Radar Online reported at the time that she wanted to get as much out of the business as possible because she believed she was being teased for the subject.

Jessica Simpson: Proactive, $ 2.5 million

Although Jessica Simpson didn’t make quite as much money on her deals with Proactiv as Diddy and Alicia Keys, the singer made a pretty penny from her relationship with the acne medicine company. She received $ 2.5 million to speak for the company in 2005, according to a report by Adweek. But this could be a small change from what her fashion empire brings in.

Gwyneth Paltrow: Estee Lauder, $ 3 million

By 2011, Gwyneth Paltrow had already supplemented her income as a film star with lucrative advertising contracts from Tod’s, Coach and Estee Lauder. According to a report by CBS News, the latter contract alone made her $ 3 million a year.

Michelle Wie: Nike, $ 4 to 5 million a year

With a net worth of $ 12 million, she’s still not one of the richest female athletes in the world. But Michelle Wie made millions in referrals.

In 2005, the golf phenomenon Michelle Wie turned 15 – and she also turned pro. Even then, Wie was not a newcomer. She was the youngest player to qualify for the USGA Amateur Championship at the age of 10. At 13, she not only won the US Women’s Amateur Public Links, but also became the youngest player in history to make the cut for an LPGA tour.

Needless to say, companies were ready to pounce when she turned pro two years later. According to an ESPN report at the time, Nike picked them up for between $ 4 million and $ 5 million a year.

Jennifer Aniston: Emirates Airlines, $ 5 million

You know Jennifer Aniston from her role in Friends, as the lead actress in a number of rom-coms, and as the star of these quirky Emirates TV commercials. According to a 2015 report by Page Six, the actress who played Rachel Green signed a $ 5 million deal with the world’s largest international airline.

Justin Timberlake: McDonald’s, $ 6 million

In 2003, McDonald’s hired Justin Timberlake to lead the company’s now famous “I’m Lovin ‘It” campaign. Timberlake had already released a song of the same name, but the fast food giant created its own jingle, which was only partially adopted by Timberlake. According to AdAge, the global commercial flash grossed the pop star $ 6 million, adding even more to his current multi-million dollar fortune.

Brad Pitt: Chanel, $ 7 million

In 2012, A-Lister Brad Pitt became the first man in history to sign up for Chanel’s trademark Chanel No. 5 scent started. The campaign was widely ridiculed for its silliness, but Pitt got the last laugh – and a payday of $ 7 million.

Ashton Kutcher: Lenovo, $ 10 million

Hollywood superstar and tech venture capitalist Ashton Kutcher was a seasoned spokesman back in 2009 thanks to a lucrative advertising deal with Nikon. Then, according to a report from Page Six, he signed an even bigger deal as a spokesman for Lenovo at the time.

Read: Lessons to live on from these 13 rags-to-riches athletes

Selena Gomez: Coach, $ 10 million

In 2016, Page Six reported that Selena Gomez had returned from a brief hiatus to sign a $ 10 million deal with designer brand Coach. One of the reasons Coach may have been attracted to the singer is Gomez’s huge Instagram follower of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row.

Catherine Zeta-Jones: T-Mobile, $ 10 million a year

In 2002, Catherine Zeta-Jones signed a two-year contract that paid her an eight-figure amount per year. In 2005 she renewed the contract. Not only did the advertising contract fill her wallet, but it also represented one of the first times an actress paid such a payday outside of the typical Hollywood beauty / fashion comfort zone, according to Adweek.

Usain Bolt: Puma, $ 10 million a year

The fastest man in the world, Usain Bolt, signed his first contract with Puma as a teenager. But in 2013 he negotiated according to a report from Reuters at the time. The German shoe manufacturer agreed to pay the runner $ 10 million a year.

Angelina Jolie: St. John, $ 12 million

In 2006, the St. John clothing company was in the midst of an identity crisis, according to the New York Times. Losing traditional customers at the expense of a failed campaign to attract a younger generation of buyers, the brand reached out to superstar Angelina Jolie for a solution. The company reportedly paid her $ 12 million plus sales incentives.

Nicole Kidman: Chanel, $ 12 million

When Brad Pitt signed a deal with Chanel No. 5 signed for $ 7 million, he must have known that Nicole Kidman had made almost double that amount nearly a decade earlier. In 2003, the actress was awarded $ 12 million to act as the spokesperson for the famous fragrance.

Robert Pattinson: Dior, $ 12 million

In 2012, “Twilight” star Robert Pattinson signed a $ 12 million deal to spokesperson for a Dior men’s fragrance line, according to an E! report back then. Before starting the job as the new face of Dior, he was seen wearing the French brand’s clothing at high profile events.

Floyd Mayweather: Various companies, $ 25 million

During his highly anticipated 2017 bout against UFC star Conor McGregor, Floyd Mayweather made $ 25 million just from selling ad space for clothing and accessories he wore during and before the bout. He made eight digits by noting his shorts, hats and robes.

Earnhardt Jr .: Mountain Dew / Army National Guard, $ 25 million per year

In 2007, giants like Peyton Manning and Tiger Woods made sure that $ 25 million wasn’t a big deal in the world of sports advertising – but it was certainly a big deal for NASCAR. That year, Mountain Dew and the Army National Guard shared a $ 25 million advertising deal for Dale Earnhardt Jr., who brought NASCAR into the modern era of advertising.

Taylor Swift: Diet Coke, $ 26 million

In 2014, the Music Times reported that crossover icon Taylor Swift signed a major contract to act as spokeswoman for Diet Coke. The contract with radio spots and TV spots brought the superstar $ 26 million.

Related: Which athletes earn the most per hour?

DJ Tiesto: 7UP, $ 30 million

According to Billboard, soda giant 7UP invested $ 30 million in a 2014 campaign to associate DJ Tiesto with the company’s branded beverage. In addition to paying the music maker directly, 7UP funded a release party and stage at a huge music festival in Las Vegas.

George Clooney: Nespresso, $ 40 million

Burt Reynolds. Andy Garcia. The Muppets. The commercials published by Nespresso feature some of the most famous faces in film and television history – but you get paid more than everyone else. In 2017, the Daily Mail reported that George Clooney’s status as a brand ambassador earned him $ 40 million from the beverage company.

Britney Spears: Pepsi, up to $ 50 million

From Michael Jackson to Ray Charles, the greatest musical acts in the world have long been rewarded for their success with a Pepsi advertisement. But in 2001, it was Britney Spears who sat pretty as the queen of pop hill – and she landed her own Pepsi ad to prove it. The Guardian reported at the time that Pepsi paid more than $ 50 million to work with Spears, making it one of the largest deals in history at the time.

Julia Roberts: Lancome, $ 50 million

Julia Roberts reportedly earned $ 20 million as a spokeswoman for Lancome in 2010. That year, however, the “Pretty Woman” star negotiated for 2.5 times, according to reports at the time.

Beyonce: Pepsi, $ 50 million

Few stars soared higher than Beyonce – and in 2012 her global fame was turned into a multi-year, $ 50 million deal with Pepsi. The New York Times reported that the soda giant thinks big – well beyond TV or print advertising – and aims to “get into the Beyonce business.”

Charlize Theron: Dior, $ 55 million

According to Playboy, Charlize Theron is high on the list when it comes to getting big checks in exchange for endorsements. She reportedly signed an 11-year $ 5 million-a-year deal to promote Dior’s signature fragrance, J’adore.

Serena Williams: Nike, $ 55 million

No woman in sport deserves more than tennis superstar Serena Williams. The sheer size of their marketability became apparent in 2003 when sportswear giant Nike signed them on a massive $ 55 million deal, provided certain terms were met, according to ESPN.

50 cents: vitamin water, $ 60 million to $ 100 million

Although Rapper was a 50 Cent investor and partner, his main role as a player behind Glaceau – the brand that founded Vitaminwater – was to use his fame to promote the product. When Coca-Cola bought the company in 2007, 50 Cent was even in the nine-digit range.

Sofia Vergara: Various companies: $ 94.5 million

In 2017, Forbes named Sofia Vergara, the star of the “Modern Family”, again as the highest paid actress on television – largely thanks to her lucrative selection of advertising deals. She has made $ 157.5 million since 2011. And 60% of that number – or $ 94.5 million – came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats, and CoverGirl.

George Foreman: Foreman Grills, $ 200 million

In 2010, CNBC named boxing legend-turned-grill guru George Foreman second-best in history after Michael Jordan’s deal with Nike. Salton electric grills were unknown – until they became Foreman grills. Once the affable athlete’s name was attached to the product, they took off – and so did Foreman’s wealth.

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